Web directories are collections of links to other pages in the web, they are like the Directories or Yellow Pages we have in the real world, they organize websites under relevant categories related topics. Web directories used to be very important as most people used them to find what they are looking for unlike today when most people use search engines such as Google, Yahoo and Bing. However these Directories are still of great importance especially when promoting our websites in the following ways:
Getting a link to your site from SEO friendly web directories improve can the chances of your site ranking higher for particular keyword in the search engine. Thus Your website will be found by more people who are searching for that particular keyword as your site will show up in the first few results for those words. There are so many factors which search engines consider to determine a website rank for certain keyword. One of these factors is links to the website. The page rank of a site is directly related to the number of quality links it has. The more links you have pointed to your website, with some distinction of the keyword you want to rank high for, the better your website ranking in the search results.
Though web directories are not as popular as search engines, there are still a good number of people who still use them to look for information thus web directories directly drives a sizable targeted traffic to your site since these visitors are genuinely interested in sites they find.
For a new website which has yet to be crawled, web directory link would help the search engine in finding your website and thus including it in its database. Directories are a great place for new websites to be submitted because the search engines frequently crawl them. When a new site is submitted to a web directory, search engines often crawl and index the site.
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